With a history and namesake that draws on Adelaide’s rich past, The Playford was once the site of News Limited and housed the first board meeting for News Corp held by Rupert Murdoch in 1979. The hotel’s name harks back to the state’s former premier, Sir Thomas Playford who governed from1938 to 1965. During his time as premier, Playford oversaw major population and economic gains that contributed to the flourishing city Adelaide is to this day. The original building was demolished in 1997 by renowned hotelier and hospitality industry leader Bill Sparr who had a vision to rebuild a hotel that would complement the surrounding streetscape and which would become Australia’s first genuine Art’s hotel
Today the hotel stands on one of Adelaide’s most beautiful and cultural tree-lined boulevards. Centrally located on North Terrace, The Playford is on the doorstep of the city’s burgeoning arts, culture and entertainment precinct and walking distance to the city’s iconic sites such as Parliament and Government House, the Art Gallery of South Australia, the South Australian Museum, the State Library, Adelaide Casino, Adelaide Festival Centre, Adelaide Oval and the new Royal Adelaide Hospital and Medical Research Institute.Further afield, the hotel is an easy 30 minute drive to a spectrum of famous and historic South Australian food and wine regions, beaches and coastal hotspots, including the Adelaide Hills, Hahndorf, McLaren Vale, Barossa Valley, Clare Valley & Kangaroo Island
The Playford, a member of the exclusive MGallery by Sofitel Collection, has boutique-style accommodation offering the perfect blend of old world charm and modern day creature comforts. The hotel exudes a warm Art Nouveau feel with beautifully appointed guest rooms and suites, luxurious amenities and quality services.
182 individually-appointed guest rooms, studio and loft suites appear within five different room types each varying in size, layout and facilities. These include unique ‘New York style’ split level loft and premium North Terrace facing suites.
The Playford Restaurant’s buffet breakfast showcases an array of hand-picked local and exotic fruits, breads, house made product and hot breakfast accompaniments from 6.30am to 10.30am weekdays and 6.30am to 11am on weekends. The Playford Lounge Bar also provides a light a la carte breakfast alternative.
Dinner is available from 6pm in the Restaurant. Guests can experience dynamic, modern Australian cuisine with world influence, an extensive selection of South Australian wines and stunning boutique alternatives. We believe that fine food should be good for you. Hence we use organic, bio-dynamic and free-range local produce wherever possible, with no genetically modified foods.
MGallery by Sofitel properties are designed to promote the health and well-being of guests. Our leisure centre is open 24 hours a day for guest use only.
"Best Luxury Accommodation" SA Tourism Awards 2018
"Hall of Fame" SA Tourism Awards 2018
"Best Deluxe Accommodation" AHA SA Awards 2018
"Best Restaurant - Accommodation Division" AHA SA Awards 2016
"Best Restaurant in a Hotel" SA Restaurant & Catering Awards 2017
"Two Glass" Winner Gourmet Traveller Wine List of the Year Awards 2018
A boutique 5 star hotel in the heart of Adelaide offering the perfect blend of classical style and contemporary luxury. Home to the unique and wonderful works of South Australian artists that include David Bromley, Jeremy Herbert, Gray Hawke, Julie Strawinsky and Chris O’Brien, the property has an eclectic, Art Nouveau feel with individually-themed rooms and award-winning cuisine. As with each MGallery hotel which is inspired by a story, ancient or contemporary, all visitors are invited to experience this story through their stay and we look forward to sharing some of our unique touches with you.