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News Updates

Tourism 2030 Industry Leaders Breakfast Event

Released by Meetings & Events Australia (MEA) on Monday, 11 November 2019

Tourism 2030 Industry Leaders Breakfast Event

The Australian government established a Steering Committee to shape Australia’s next long-term tourism strategy beyond 2020 that is scheduled to commence in January 2021.

The Steering Committee comprised nine senior industry leaders from across the tourism and hospitality sectors including business events and called for submissions from across the sector for input into the long-term strategy. The Business Events Council of Australia (BECA) contributed to this initial consultation.

Building on the work of the Steering Committee, further consultation and opportunities for direct input by state and territory governments and the broader tourism industry are being sought to build shared ownership of the strategy. This will also ensure that the national strategy aligns with individual state and territory strategies.

MEA has invited Lynne Ashpole, Assistant General Manager, Policy and Coordination Branch Australian Trade and Investment Commission (Austrade) and Heather Cotching, Chief Economist at Austrade to update the events industry on the progress of the Tourism 2030 strategy and how business events will be a major factor in the future growth of the visitor economy in Australia.

Hosted and supported by the ICC Sydney the breakfast event will be held on Thursday, 28 November and MEA invites the industry to attend to learn more about the strategy and other research data that supports the visitor economy.

Image: Left Lynne Ashpole, Right Heather Cotching