Debbie Mayo-Smith - August 2014 - Did Steve Jobs ruin your business?
Another speaking engagement. A new industry. A buying group of Independent Australian Pet Shops.
The main premise I arrived at, based on research, their feedback as well as being a long term pet owner (two dogs and three cats) is this.
Steve Jobs, through his beginning influence on putting mobility in people's hands; changed their business forever.
Everything that a pet store offers now can be purchased online or elsewhere. Food, gear, accessories, health items, even the animals themselves and advice they offer can easily be gotten online.
Though their customers love their animals - who isn't very busy today? Visiting pet stores has a price in time and energy for the customer.
If you are involved in a business that has been effected by the internet and online shopping, the advice I gave to the pet store owners is equally relevant for you - just tweak to what you are selling.
Five point plan to fight the dilemma of not being the single source any more. By the way - everyone had an online shop. Otherwise this would be the very first point.
1. Database Is Your Goldmine
2. Business Waiting For You - contact your customers
3. Activity = Success
4. Facebook - put your army of customers to work
5. Make technology do your work
Another strong way to fight the commodity problem is to become proactive and create a sense of community and build relationships. Some ideas are:
- In store monthly events
- Set up and sponsor groups
- Happy birthday 'pet' communications
- Joint ventures
- Reimagine facilities
- Write articles
- Bring in groups for show and tell
- Monthly prize draws
Written by Debbie Mayo-Smith http://www.successis.co.nz , One of New Zealand's most in-demand speakers, trainers and bestselling authors. Debbie works with companies that want more effective staff. For more tips and business ideas sign up for her free monthly newsletter http://www.successis.co.nz/newsletter.htm