Zadro Communications - Kick start your business in 2014

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Kick start your business in 2014

Now is the perfect time to start preparing your business’ strategic plan so that you can kick off the New Year in the right direction.  

Strategic planning is crucial to mould a vision for your business. This vision outlines what you want the business to become, and where you want it to go, allowing the development and implementation of detailed strategies and actions steering your business in the desired direction. 

Strategic planning is essential to ensuring business success however; often planning sessions and resulting ‘action’ plans prove ineffective if not approached in a well thought out manner. Ineffective strategic planning is one of the main reasons businesses lose sight of their vision. The following is some advice to keep in mind when planning your strategic session:

An objective strategic planning facilitator will establish the focus and desired outcome of the session, keeping everyone on track and encourage involvement from the whole team, enabling dynamic and constructive discussion.

Use facts and statistics, not assumptions, and ensure your strategic plan has a realistic implementation plan. Preparation prior to the strategy session is essential; define what resources you have available, be aware of current market conditions and know who your competitors are and what they are doing. 

Don’t get caught up on the need to achieve everything NOW. Asking the tough questions like, ‘Where do you see the business in 5 years?’ allows you to create a future roadmap for the business and instil a sense of confidence and comfort in your team for the longevity of the business and their role in its success. 

Regularly following up the progress of the strategic plan is imperative to ensure a business achieves its goals in a timely and effective manner. Monthly team meetings inclusive of quarterly strategic reviews, allows for an efficient check of responsibilities and achievements and also enables a business to be agile enough to react to external factors and adjust the plan accordingly. 

As we head towards the end of 2013 with 2014 just around the corner, Zadro Communications can help you rally the troops to refresh, develop and implement a concise and personalised strategic marketing plan.

Contact the team today to find out more about COMM*BAT™ - your marketing SWOT team 

w: www.zadrocommunications.com.au  | t: 02 9212 7867 | e: [email protected] 

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