Why Does your Event Exist?

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What is your event trying to achieve?  What’s its purpose?  Do your event operations support your ultimate aim?

Before every event, it is crucial that you re-examine its purpose, objectives and the steps required to achieve them, to make sure it is an effective and highly successful event. 

1.  What do you want the return from the event to be? Profit? Brand awareness? New members?

2.  What is your event actually trying to achieve? Advocacy? Information? A new grant?

3.  What does the event currently say?

4.  Do you think it needs to be refreshed and renewed?

5.  Do the key messages being conveyed through the event need amending?

6.  Are you having this event mainly because your organisation always has?

7.  How do you go about making those changes?

By delving deeply into the core purpose of the event you get to step back from operations and examine the real reason why your event exists.

Zadro Communications has developed Event COMM*BAT to assist in analysing the real value of your event, providing ideas and a structure of implementation to refresh and reinvigorate your event to gain a greater return on investment. Email [email protected] for more information or phone 02 9212 7867.

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