Responding to the increasing interest in Canberra and growing opportunities with the commencement of international flights to Singapore and Wellington, Canberra Convention Bureau has made two new appointments to its sales team.
Samantha Sefton commences as Director of Business Development – Sydney, looking after the key markets of New South Wales and New Zealand. Samantha brings great experience to the team with over 20 years business events and hospitality experience. Her most recent role in the industry was as Business Events Manager for Voyages Indigenous Tourism Australia and previously she held roles with several Professional Conference Organisers, including ICMS Australasia and Forum Group Events.
Adriana Perabo has been appointed as Business Development Manager, responsible for national sales activities in Victoria, Tasmania and Queensland. Previously, Adriana spent five years with Accor Hotels in a number of sales and marketing roles as part of their Sales Fast Track to Management Program. This included positions at Accor Head Office in Sydney, Novotel Manly, Novotel Olympic Park and Sebel Pier One Sydney, before moving to Novotel Canberra in 2015.